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Topic · Design

Bespoke website design

Art direction, visual systems and interfaces: giving every screen a clear form and an intent.

41 projects · 5 notes

A site is not a sequence of screens, it is a system.

A type scale, a palette, spacing rhythms, a handful of components that recombine. Once that foundation is set, every new page gets designed quickly and stays consistent with the ones before it, with no negotiation and no copy-paste.

Art direction is first of all about finding the angle: what sets your brand apart from the visual consensus of your sector. The rest, the styling, follows from that decision and holds all the way into the code.

Featured
Skipcall
Project

Skipcall

An AI dialer sold in motion, not in promises.

See the project →
Florian Ronzi
2025
Florian Ronzi

A CTO's portfolio, in black and in relief.

DesignFront-endSCSSEVA CSS
Getalead
2025
Getalead

Sales performance demonstrated before it is sold.

Design
Conciergerie EasyStay
2024
Conciergerie EasyStay

A concierge service judged on what it does in your place.

DesignNo-code
Youmanio
2025
Youmanio

A consulting firm that claims craft as its stance.

Design
Lili Sebesi
2023
Lili Sebesi

An Olympic finalist's coaching, told through sailing.

DesignNo-code
Chez Bob
2022
Chez Bob

From the design through to the Webflow build.

DesignFront-endNo-codeCMS
Salomon Golden Trail Series
2022
Salomon Golden Trail Series

Salomon's world trail running circuit, from the design to the JS.

DesignFront-endSCSSMotion designPerformance
MVBD
2022
MVBD

A design approved in the browser, ready for production.

DesignNo-codeFront-endCMS
Happy Kits
2021
Happy Kits

A bespoke e-commerce site, designed and built without a starting theme.

DesignFront-end
Starck
2020
Starck

Refreshing the UI of Philippe Starck's site, without betraying it.

Design
LOTV
2020
LOTV

The mockups for a hotel designed by Philippe Starck.

Design
Hemen
2021
Hemen

A hotel site designed without mockups, straight in Webflow.

DesignNo-code
Hôtel du Parc
2021
Hôtel du Parc

An online presence made to give you the urge to be there.

Design
Cobiscol
2022
Cobiscol

Design, build and CMS, held in one piece.

DesignFront-endCMS
Ned
2022
Ned

A straight-talking identity for an energy company.

DesignFront-end
Master winegrowers of the Saint-Tropez peninsula
2021
Master winegrowers of the Saint-Tropez peninsula

The design for an emblematic cellar of the peninsula.

Design
Ambroise
2021
Ambroise

The online portfolio of designer Ambroise Maggiar.

Design
Artee
2020
Artee

A design in the service of clarity.

Design
Tog
2020
Tog

The product at the centre, the interface stepping back.

Design
Lisa
2020
Lisa

Clean mockups, an obvious read.

Design
Fabrice Bonnot
2021
Fabrice Bonnot

The personality first, the interface after.

Design
Pen Haiti
2021
Pen Haiti

A design that steps back behind what is being said.

Design
Easy Skill
2019
Easy Skill

Two ways in, company and candidate, from the very first screen.

Design
Envy
2019
Envy

Four lighting collections, four climates.

Design
Le Bon Gustave
2019
Le Bon Gustave

Photograph the label, they track down the bottle.

Design
Maison Riondet
2019
Maison Riondet

Antique jewellery presented like museum pieces.

Design
Objets d'Histoires
2019
Objets d'Histoires

Decorative arts expertise, with the record sheet to match.

Design
Remote Up
2019
Remote Up

Selling digital signage by showing it in place.

Design
Sophie Séguéla
2019
Sophie Séguéla

A decoration shop you browse like a shop.

Design
Tie-Up
2019
Tie-Up

An HR firm that speaks before it introduces itself.

Design
e-Biscus
2017
e-Biscus

An agency site, in one page that changes colour.

Design
La Coorniche
2017
La Coorniche

The most beautiful place in the world, without a word too many.

Design
La Villa
2017
La Villa

A restaurant that tells its story on the plate.

Design
Square
2017
Square

An agency that introduces itself through its case studies.

Design
Salomon Nordic S-Lab Carbon
2014
Salomon Nordic S-Lab Carbon

An all-black mini-site for the S-Lab Carbon nordic boot.

DesignFront-endMotion designSCSSUX
Salomon S-Lab X Alp, phase 2
2014
Salomon S-Lab X Alp, phase 2

The full X Alp range, from sunrise on the ridge to the media wall.

DesignFront-endMotion designSCSS
Salomon S-Lab X Alp
2014
Salomon S-Lab X Alp

The X Alp range revealed, two products and an email address.

DesignFront-endMotion designSCSS
Salomon S-Lab Minim
2015
Salomon S-Lab Minim

A hundred pairs of a minimalist ski, told on a single page.

DesignFront-endMotion designSCSS
Salomon Freeski TV #DreamTrip
2014
Salomon Freeski TV #DreamTrip

A prize draw to go filming with the Freeski TV crew.

DesignFront-endUX
Salomon Nordic 2
2015
Salomon Nordic 2

One ski, a countdown, and nothing else on screen.

DesignFront-endMotion design

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