Bespoke website design
Art direction, visual systems and interfaces: giving every screen a clear form and an intent.
41 projects · 5 notes
A site is not a sequence of screens, it is a system.
A type scale, a palette, spacing rhythms, a handful of components that recombine. Once that foundation is set, every new page gets designed quickly and stays consistent with the ones before it, with no negotiation and no copy-paste.
Art direction is first of all about finding the angle: what sets your brand apart from the visual consensus of your sector. The rest, the styling, follows from that decision and holds all the way into the code.

Skipcall
An AI dialer sold in motion, not in promises.
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A CTO's portfolio, in black and in relief.

Sales performance demonstrated before it is sold.

A concierge service judged on what it does in your place.

A consulting firm that claims craft as its stance.

An Olympic finalist's coaching, told through sailing.

From the design through to the Webflow build.

Salomon's world trail running circuit, from the design to the JS.

A design approved in the browser, ready for production.

A bespoke e-commerce site, designed and built without a starting theme.

Refreshing the UI of Philippe Starck's site, without betraying it.

The mockups for a hotel designed by Philippe Starck.

A hotel site designed without mockups, straight in Webflow.

An online presence made to give you the urge to be there.

Design, build and CMS, held in one piece.

A straight-talking identity for an energy company.

The design for an emblematic cellar of the peninsula.

The online portfolio of designer Ambroise Maggiar.

A design in the service of clarity.

The product at the centre, the interface stepping back.

Clean mockups, an obvious read.

The personality first, the interface after.

A design that steps back behind what is being said.

Two ways in, company and candidate, from the very first screen.

Four lighting collections, four climates.

Photograph the label, they track down the bottle.

Antique jewellery presented like museum pieces.

Decorative arts expertise, with the record sheet to match.

Selling digital signage by showing it in place.

A decoration shop you browse like a shop.

An HR firm that speaks before it introduces itself.

An agency site, in one page that changes colour.

The most beautiful place in the world, without a word too many.

A restaurant that tells its story on the plate.

An agency that introduces itself through its case studies.

An all-black mini-site for the S-Lab Carbon nordic boot.

The full X Alp range, from sunrise on the ridge to the media wall.

The X Alp range revealed, two products and an email address.

A hundred pairs of a minimalist ski, told on a single page.

A prize draw to go filming with the Freeski TV crew.

One ski, a countdown, and nothing else on screen.