The first act of the X Alp launch: the product comes out of the shadow, nothing else. The carbon boot levitating in a triangle of light, the pack opened on its technical points, and under each page a single call, leave your address to be notified.
A short site asked to do one thing: hold the wait. So all the work is in the black, in the pacing of the reveal, and in the few words that accompany each product.
Design and build, for AlienFX.
Other work
Salomon's world trail running circuit, from the design to the JS.
An all-black mini-site for the S-Lab Carbon nordic boot.
The full X Alp range, from sunrise on the ridge to the media wall.
A hundred pairs of a minimalist ski, told on a single page.
One ski, a countdown, and nothing else on screen.
From the design through to the Webflow build.
A design approved in the browser, ready for production.
A bespoke e-commerce site, designed and built without a starting theme.
Design, build and CMS, held in one piece.
A straight-talking identity for an energy company.
Paid clips, explained before they are sold.
Access management for a small business, made legible in one page.
A technical agency's site, kept up by the agency.
Three agencies in one, told apart from the first screen.
The online shop of a herbalist in the val d'Arly.