A fluid method, where the visual and the UX move forward together.
At every iteration, art direction and working UX prototypes advance side by side. AI opens up the paths worth exploring and softens the friction between technical and artistic constraints. The method adapts to the project's constraints, never the other way round.
Imagine
We open wide. Dozens of paths radiate out from the project: angles, concepts, directions. None is ruled out yet. This is the only stage where mess is allowed.
Decide
Senior judgement arbitrates. One path lights up, the others fade. To decide is to give something up: to give a clear direction to everything that follows.
Orchestrate
AI takes on the repetitive execution; the heading stays held. Square nodes: human decisions; circles: AI. All of them feed the centre, in a loop, without ever losing sight of the project.
Control
With every turn, the spiral tightens around the point. We correct, we refine, we bring the result closer to the original intent, until there is no gap left.