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From web strategy to the line of code
Before form and code: the choices that commit a project for years.
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In 2026, anyone can open a tool, describe their business and watch a site appear. So the question is no longer « can I do it on my own? » but « how far ». It deserves an honest answer, because the answer is not «…
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In 2026, how far can you take your website without a professional?
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All notes →18 JUL 2026From strategy to the line of codeA classic web project passes through five pairs of hands: strategist, art director, designer, front-end builder, developer. At each handover, a little of the…
StrategyMethod
→15 JUL 2026Your site belongs to you, or it does notI have seen too many brands discover at the worst possible moment that their site did not belong to them. They thought they owned it, they were renting. The…StrategyOpen source
→30 JUN 2026Speed is a decision, not a settingPeople still believe performance gets tuned at the end, by compressing three images and ticking a box. I wish that were true. A slow site is slow by…PerformanceStrategy
→18 JUN 2026The real price of a siteA no-code site launches fast and cheap. That is true, and I am not going to pretend otherwise. But the advertised price is not the real price. The true cost of…StrategyNo-code
→10 JUN 2026The execution partner for agenciesAgencies have the client relationship, the brand strategy, the volume. What sometimes goes missing is a senior pair of hands able to hold the art direction and…MethodStrategy
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