The launch page for the S-Lab Minim, a minimalist touring ski made in a run of one hundred and signed by hand by Kilian Jornet. A long page, in high-mountain light, that unrolls the ski at full height before detailing its core, its carbon reinforcement and its weight.
The argument alternates registers: the technical demonstration in close-ups, the video interview with the athletes, then a specifications table that sets the figures against the promises. The limited series arrives at the end, once the object has been fully understood.
Design and build, for AlienFX.
Other work
Salomon's world trail running circuit, from the design to the JS.
An all-black mini-site for the S-Lab Carbon nordic boot.
The full X Alp range, from sunrise on the ridge to the media wall.
The X Alp range revealed, two products and an email address.
One ski, a countdown, and nothing else on screen.
From the design through to the Webflow build.
A design approved in the browser, ready for production.
A bespoke e-commerce site, designed and built without a starting theme.
Design, build and CMS, held in one piece.
A straight-talking identity for an energy company.
Paid clips, explained before they are sold.
Access management for a small business, made legible in one page.
A technical agency's site, kept up by the agency.
Three agencies in one, told apart from the first screen.
The online shop of a herbalist in the val d'Arly.