A friend started her business as a sophrologist a year ago. A former journalist, she knows how to write, and she brings back superb photos from her travels in a wheelchair. She wants a site to bring her offer together properly: Instagram has its limits, and prospects regularly ask her for her website.

I told her, a little curtly, to start on her own. Instead of hours of discussion, three Word files, three zips and three emails, a rough prototype built with Claude: good old pompous slop, and 70% of the work. She did it. One HTML file of 405 KB, 7 pages, 3 languages, 20 photos.

Slop, made to order

I wrote in July that the best brief is a draft. This one has the form I have been removing from my generator since June, slop, and it bothers no one: it goes in the bin, her words and her photos stay. The prototype shows me what she wants, in her own words, across 7 pages.

The work of a site, split between the prototype and the craft A single horizontal bar cut into two parts. The left part, long, is a pale fill marked "70%"; below it, three labels: she and Claude; a rough prototype; words, photos, 7 pages. The right part, short, is drawn in the accent colour and marked "30%"; below it, four labels: me; art direction, site map; the UI, the UX; the overall experience. THE WORK OF A SITE 70% 30% she and Claude a rough prototype words, photos, 7 pages me art direction, site map the UI, the UX the overall experience
The shortest part decides everything the visitor will see.

The remaining 30%

They are mine: the art direction, the site map, the UI, the UX, the overall experience. On 26 October, Claude transcribed the 7 pages into the CMS I am building for the web, social media and print, same sections, same order. Then I sculpted. The logo was 40 pixels in a corner; it now opens the home page full screen. The press and the testimonials were tucked away in two menu pages: they move up to the home page, as entries that can also feed a post or a carousel. Email and WhatsApp, drawn like the social networks, become two big buttons, so that people write to her before they follow her.

What passes from the prototype into the CMS, then out to the channels A chain from left to right. A first box, the prototype: 1 HTML file, 405 KB, 7 pages, 3 languages. An arrow in the accent colour links it to a second box, the CMS: her words, her photos, same sections, same order. At the seam between the two, a dotted line drops down to the words "the form, in the bin". From the second box, three lines run to three small boxes stacked on the right: the web, social media, print. FROM PROTOTYPE TO SITE 26 OCTOBER the prototype 1 HTML file 405 KB 7 pages, 3 languages the form, in the bin the CMS her words, her photos same sections same order the web social media print
Only the content of the prototype passes into the CMS, which then serves it to several channels.

Her prototype could have gone online as it was: an HTML file takes a minute to host. A useful site costs next to nothing in 2026. A site finished at 70% can cost a lot in lost business.

On the 27th, a V2 fits in 4 pages instead of 7, and a button switches from one to the other. Once a version is chosen, the other will disappear, and the button with it.