A fluid method, where the visual and the UX move forward together.
At every iteration, art direction and working UX prototypes advance side by side. AI serves where it is good, building and rolling out, and nowhere else: choosing the paths and settling the trade-offs stay with judgement. The method adapts to the project's constraints, never the other way round.
Imagine
We open wide. Dozens of paths radiate out from the project: angles, concepts, directions. The machine shapes as many as it takes, the angle never comes from it. None is ruled out yet: this is the only stage where mess is allowed.
Decide
Senior judgement arbitrates. One path lights up, the others fade. To decide is to give something up: to give a clear direction to everything that follows.
Orchestrate
AI takes on the repetitive execution; the heading stays held. Square nodes: human decisions; circles: AI. All of them feed the centre, in a loop, without ever losing sight of the project.
Control
With every turn, the spiral tightens around the point. We correct, we refine, we bring the result closer to the original intent, until there is no gap left.